Recko Inc. is looking for a Product Marketing Manager to join our rapidly growing organization as a critical part of the marketing team. This is the perfect opportunity for a self-motivated, determined marketing strategist to create a massive impact on a young, disruptive start-up.
Recko was founded in 2017 to organise the world’s transactional information and provide intelligent applications to finance and product teams to make sense of the vast amount of data available. With the proliferation of digital transactions over the past two decades, Enterprises, Banks and Financial institutions are finding it difficult to keep a track on the money flowing across their systems. With the Recko Platform, businesses can build, integrate and adapt innovative and complex financial use cases within the organization and across external payment ecosystems with agility, confidence and at scale. . Today, customer-obsessed brands such as Deliveroo, Meesho, Grofers, Dunzo, Acommerce, etc use Recko so their finance teams can optimize resources with automation and prioritize growth over repetitive and time-consuming tasks around day-to-day operations.
Recko is a Series A funded startup, backed by marquee investors like Vertex Ventures, Prime Venture Partners and Locus Ventures. Traditionally enterprise software is always built around functionality. We believe software is an extension of one’s capability, and it should be delightful and fun to use.
Working at Recko:
We believe that great companies are built by amazing people. At Recko, We are a group of young Engineers, Product Managers, Analysts and Business folks who are on a mission to bring consumer tech DNA to enterprise fintech applications. The current team at Recko is 60+ members strong with stellar experience across fintech, e-commerce, digital domains at companies like Flipkart, PhonePe, Ola Money, Belong, Razorpay, Grofers, Jio, Oracle etc. We are growing aggressively across verticals.
About the Role:
We are looking to hire a stellar product marketing professional who will:
Define the go-to-market strategy for Recko's ever-evolving product. You would be instrumental in setting the go-to-market strategy, and ensuring flawless execution of the same
Build on our product messaging that sets Recko apart from other products in the market
Understand the needs and demands of our customers/users, use your creative storytelling abilities to bridge gaps between Recko and the customer’s unmet needs.
You’ll be responsible for absorbing all the complexities of the domain and make simple, elegant and polished products for our users. You’ll have to learn and unlearn fast across domains.
You should be able to understand macro changes in the market and identify potential opportunities and risks. You should be able to plan features in smaller sprints while keeping an eye on the larger vision.
Conduct market research for understanding new markets, geographies, products which the organisation should priorities
Work cross-functionally with both the sales and product teams to develop and execute outbound marketing and account based marketing activities
Build customer personas and conceptualise marketing activities attuned towards the different personas who would be involved in the buying and usage process of the Recko platform
Work closely with the sales function and build the right sales collaterals
Own the inbound marketing channels to generate qualified leads for the sales team to pursue
Create content such as Blogs, case studies, videos, product documentations, collaterals etc
Prepare and plan the marketing calendar for the organisation
Measure the results/metrics of marketing activities to enable data driven decisions on future marketing campaigns
What are we looking for:
3 to 6 years of experience across marketing, branding, communications for enterprises with at least 1 to 2 years marketing SaaS products
Very strong written and verbal communication skills
Experience reading and analyzing data to gain actionable insights
Ability to interact with senior leadership internally and externally to gather insights
Strong attention to detail and ability to handle multiple activities simultaneously
Ability to think strategically and implement with excellence
A growth mindset and passionate about building things from the ground up, and most importantly, you should be fun to work with